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COMMENTARY.

Christmas gifts for St Mungo’s!

03 January 2012

This year we collected presents for St Mungo’s homeless shelter in Endell Street in the West End. We were really impressed with the response and dropped 55 presents off for the residents to open on…

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Abseil for St Mungo’s

20 May 2011

Last Saturday, Bridget and I did a 500ft abseil down Guy’s Hospital Tower to raise money for St Mungo’s. It’s a fantastic charity that helps homeless people. We already support them at Red Setter but…

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Keeping up to date with industry news

03 May 2011

Keeping up to date with industry news is something that I’ve always believed in. Whatever industry/industries you work in, I think it is very important to keep up to date with what is going on in them….

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Winning more new business from attending exhibitions and conferences

31 March 2011

Attending exhibitions and conferences can be a total waste of time. If you go along to exhibitions just to gather information on companies you’d like to work with, and this information sits in a bag…

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Making the most of old clients

17 February 2011

Yes, we are a new business agency, so an entry on how to make the most of your old clients might not seem like the best topic. But we know that you are a business…

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How to do your own PR on a budget – Part Two

03 June 2010

6. Once you’ve produced a media directory of the main contacts you’d like to get in touch with, you can get to work on writing a series of press releases. Just like advertising, PR doesn’t…

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How to do your own PR on a budget – Part One

06 April 2010

One of the most cost effective ways to promote your business is to do your own PR. It’s basically free advertising when it’s done correctly, although it’s actually more effective than advertising as a recommendation…

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Diversification – How to approach a new industry sector

23 March 2010

“Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets.” So there you have it. Sounds easy! But how…

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Tips for networking – Part Two

12 March 2010

Here are five more networking tips that could be useful – Ending conversations – If you do get stuck talking to one person it’s useful to have a few ideas on how to end a…

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Tips for networking – Part One

03 March 2010

Cold calling and setting up new business meetings is just one way to grow your business and get new clients on board. It’s a great idea to explore some other methods of growing your business…

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